History of the brand and previous colors:
Alpes du Sud Mérinos is a small Swiss company that manufactures children’s clothing made from merino wool. The company owner lives in Switzerland where the company is established, but she is originally from New Zealand. This proved to be a crucial factor in the logo design process. The logo was supposed to contain an element that would reflect the brand owner’s roots.
Therefore, I proposed to include the motif of Māori drawings and tattoos (the Māori are an indigenous ethnic group of New Zealand).
To read about design od Alpes Du Sud Mérinos brand go here: