As stated on the Academy’s website:
The Academy for Action Against Cancer (Akademia Walki z Rakiem abbreviated as AWzR) was established in 2005, as a response to the needs of oncology patients and their support persons. Currently, the Academy operates under the auspices of the ‘Light’ Foundation (Fundacja ‘Światło’) in Toruń and about a dozen cities across Poland, creating the Polish Network of the Academy for Action Against Cancer.
The main task of the Academy is providing psychological support to oncology patients and their close friends and relatives. Considering the huge role of a patient’s well-being in the healing process, our main objective is to strengthen the mental condition of the persons under our care, to support them in fighting fear and strive for minimisation of the stress associated with the hardships of the healing process.
(source: https://www.awzr.pl/1/o-nas Accessed: January 2021)
The target audience of the mark may be any person suffering from cancer and their support persons. Therefore, the logo had to be simple on the eye and evoke simple associations.
The logo was supposed to include the image of a fresh sprouting plant as a metaphor of hope, new energy and growing optimism. This was combined with the image of the claws of a crayfish (the European crayfish whose image is often used in visual narratives about cancer).
The logo has its primary version and the acronym version: ‘AWzR’.
It is used in its primary form, and also with a tag specific to the given branch,
e.g., ‘Polish Network | Kraków Branch’